Tell me a bit about yourself and your blog?
I am an incurable romantic with a love for fine fragrance, books and dresses. I am the Training Manager for Estee Lauder and Aerin in the Middle East and live in Dubai with my husband and three children. On theurbanaphrodite.com I share my style diaries and my thoughts on love and life.
What inspired you to start your blog, and when did you know it was something you wanted to do?
I was inspired by the modern women (like you and I) who strive to do it all with grace and charm. She loves deeply and she gives freely of herself to others but she knows that to give of herself she must give to herself – so you will find her wearing beautiful clothes, enjoying experiences and living in the moment. You will also find that she is determined and focused on achieving her goals, so she invests in her personal growth and is confident to challenge the status quo, but wise enough to know when to respect tradition. I wanted to celebrate these women and inspire other women to fall in love with life, pursue their dreams and ultimately be the best version of themselves. I express this through my very romantic imagery and captions which I hope will provoke some thought.
Looking at the most influential bloggers in SA today (all of whom I love and admire as they each bring their own unique gifts to the table), few represent women at this stage in their lives. I knew that it was my calling to be her.
What made you choose the name The Urban Aphrodite for your blog?
Urban because I am a die-hard city girl – and embrace the urban culture. The smell of coffee; late nights; early mornings and dressing to impress; the socialising and hungry ambition.
Aphrodite because it’s symbolic of love and beauty. I think it perfectly describes the modern woman – confident with her own beauty and making the most of life.
Who takes the majority of your photos?
I have a professional photographer take my pictures, but the creative concepts you see come to life in my imagery is a collaboration of both our talents.
How do you motivate yourself to keep the blog up and running?
The love I receive on Instagram is a huge motivating factor. Every time I post a picture or write an article, I see my personal brand developing a little more. This encourages me to work harder towards the end goal…it’s wonderful to look back on my work and see what I’ve accomplished so far…this keeps me going.
What makes you happy?
The scent of orange blossom; flowers; long dresses; coffee; almond croissants and my children climbing into bed with us on Saturday mornings.
What is your current beauty routine, and name a few products you can’t live without?
I cleanse, tone and use a serum and moisturizer. I cannot live without my Advanced Night Repair – I use the serum morning and night as well as the Advanced Night Repair Eye Matrix to treat my dark circles and the lines which are beginning to appear.
How would you describe your personal style?
I would describe my style as being romantic and chic with an understated glamour.
What are the first items you gravitate toward when shopping?
Dresses – especially the kind that are long and flow.
When you are not blogging, what do you do to relax?
I love the beach and can sit for hours listening to the sound of the waves and watching my children play.
What is your favourite food and dessert?
Macaroons (especially the orange blossom flavour from La Duree) and pan-fried scallops.
What are you reading right now?
I keep the ‘5 love languages’ (Gary Chapman/Ross Campbell) next to my bed, and re-read snippets every night to remind myself of how best to love those dear to me.
I have recently bought Paulo Coelho’s ‘Manuscript found in Accra’. I have read most of his books and would recommend the ‘The Alchemist’ to anyone hesitating to follow their dreams.
What is the biggest lesson you’ve learned, and would pass along to others just getting started in the world of blogging?
My biggest lesson has been in consistency not just in terms of posting regularly but also in terms of content and aesthetic. I would also caution new bloggers to post quality over quantity. I would sooner go without posting than to post poor quality content just for the sake of it.
Social Media Usernames if available and Contact Information:
Facebook: The Urban Aphrodite